Thursday, November 01, 2007

From Character to Caricature: Tim Gunn for Macy's



Am I the only one whose heart breaks a teeny bit every time I see Tim Gunn hawking Macy's crap?

Related: Why I Hate Macy's

15 comments:

Linn from IA said...

Fortunately, I've only seen that wretched ad once, but I will agree to the sinking feeling "oh, noooo, not Tim Gunn...nooo!"

He's done such a marvelous job keeping his poise and class through 3 seasons of PR. And now, he's spoofing himself -- in that ad, in his Guide to Style show. Somehow, "class" and "poise" and "buffoonery" really don't all go together, now do they? Not all media personalities translate into "a brand" equally well.

Anonymous said...

UGH MACY'S. It was bad enough when dayton's turned into a marshall field's, although the merchandise and service stayed the same for the most part. I bought all three of my prom dresses there and they always had excellent selection and a great variety. Now it's a Macy, and it's tacky overpriced shit city. I won't shop at that place anymore, and them ruining tim gunn is not helping.

Meg the Florida Bargain Queen said...

I disliked the ad, too. Tim Gunn -- whom I normally adore -- sounds so silly.

sparkler said...

It's not so much Macy*s as Martha Stewart. YOU'RE TOO GOOD FOR HER, TIM! THIS IS BENEATH YOU!

Arlene said...

I dislike Macy's, too, and for the same reasons--dated merchandise with limited sizes at sky-high prices in a choppy and chaotic layout.

Recently business reports showed Macy's sales down, which management promptly blamed on a lack of "coupons."

As if.

Well, whatever gets you through the next quarter...

RachelH said...

Tim Gunn hawking products for any department store chain (even Saks or Bloomingdales) would be wrong - part of his charm is his approach to fashion as its own being, not as a purely commercial franchise. That it's Macy's he's selling is just adding insult to injury (insert obligatory "Macy's is crap" statement here).

Anonymous said...

You're not alone. I love Tim Gunn, and seeing him even in this dreck makes me happy, but I HATE HATE HATE that the ad lets Martha mock him. Gah!

nadarine said...

oh, agreed, anonymous! The switch from Dayton's to Field's was surprisingly untraumatic (and the Field's house brands were fabulous- my mom has practically worn out the MF cashmere sweaters I got her for xmas one year), but the change to Macy's makes my brain bleed.
The ONLY redeeming quality, in my mind, is their desperation. If you go in with a printout of something from their website on clearance, they'll generally give you the clearance price in-store. And if you ask for any "specials" they have in the shoe dept, most of the time they're so afraid of not making a sale that they'll discount the hell out of your purchase.

Anonymous said...

What do you guys think of his new show on Bravo? I was not impressed and I think V. Webb is a better model than personality.

Meg said...

Anonymous- I'm totally with you in disliking Tim Gunn's Guide to Style. First, as much as I admire her beauty and style, Veronica Webb is just so unlikable! And she's so removed from the challenges real women face when shopping and dressing. She can be a snot sometimes.

What really disappoints me is how mean Tim can be! He's totally taken up the What Not To Wear attitude of "break down your subject before you can build them back up" and it feels so inconsistent with his personality to see him insulting the women during their "before" stage. I also really don't like how impractical the show is. It's kind of fun to see the women visit a fashion designer, and those fancy-shmancy NYC lingerie boutiques, but please, how many of these women could realistically afford $200 bras and $900 dresses on their own. I don't think it sends the right message to the audience.

Anyway, that's the end of my rant. The next season of Project Runway begins in a couple of weeks and it'll be great to see Tim back in his natural habitat!

Katchin said...

It make me sick watching the commercial. I've always thought of him as a smart man, but this commercial makes him seem so silly!

Anonymous said...

I'd never seen Tim Gunn before the Macy's commercial. I knew people liked him and wondered why when I saw the ad....

Anonymous said...

nadarine: yeah, my mom adored dayton's and was fine with marshall fields (probably only because I really wouldn't buy my prom dresses anywhere else haha). It was a huge staple in MN (my home state), people would go to the big Daytons/Marshall Field's downtown and eat lunch at their classy little dining area, or get in huge lines for the Christmas display and to get a Santa Bear, but Macy's is getting rid of all of that. With so many other options, they really aren't going to regain those sales. I hope they go bankrupt.

beth said...

I agree, these commercials are just deplorable. As for hating Macy's, I have no choice but to shop there as they are the only major dept. store in my area. We used to have Lord and Taylor, no more, used to have Filene's, we know what happened there. So that's it. No Nordstrom, no Bloomies, nothing. It's Macy's or JC Penney, which I think even the Macy's haters can admit is no where close. Ah well...

Wintermute said...

No honey, you are not the only one. I loathe Macy's and it seems that Tim has sold his soul in this ad. Tommy Hilfiger and Martha Stewart were made for mediocre Macy's, but Tim...Tim was always a step above. Until now...